A Guide to Credible Regenerative Agriculture Claims is designed to help brands, producers, and other stakeholders make effective and credible claims about their work supporting regenerative agriculture. 

Regenerative agriculture is place-based and context-specific, which means it doesn’t have a single “one-size-fits-all’ definition. This can make it challenging to communicate claims accurately and effectively and as such there is rising concern that the promise of regenerative is being diluted.  

To help address this and to protect and elevate the work of those that are committed to regenerative outcomes, Textile Exchange has created A Guide to Credible Regenerative Agriculture Claims. It help brands overcome such challenges and sets out the key principles to follow to make claims clear, accurate, and relevant, and supported by transparent and robust systems. 

Download the guide

A Guide to Credible Regenerative Agriculture Claims includes sections on the different types of regenerative agriculture claims, how they should be managed and reported, and how to avoid issues such as greenwashing and greenhushing.  

Download the full paper

Why the guidance is needed

In recent years, interest in regenerative agriculture has grown among brands and customers, driven by increasing awareness of the impact the fashion, textile, and apparel industry has on the environment. Making credible, verifiable claims not only builds customer trust but also enhances brand value, promotes the beneficial impact regenerative agriculture can have, and helps drive the meaningful change we need to see across the industry. 

By following this guide, which aligns with best practices such as the ISEAL Credibility Principles and UN Principles for Sustainable Fashion Communication, brands can avoid reputational risks, enhance customer confidence, and help increase awareness of effective regenerative systems.  

What’s included in the guide

The guide has been created primarily for brands, while also addressing the needs of producers and other stakeholders. It has been designed to be easy to use, with clearly defined sections including: 

• Six takeaways for brands to follow when creating credible claims 

• The key challenges brands face when making claims 

• The different types of regenerative agriculture claims 

• How to effectively make, manage, and report on credible claims 

• The role of companies in supporting regenerative outcomes 

Textile Exchange’s regenerative agriculture tools 

The guide is the latest in a series of regenerative agriculture tools and resources from Textile Exchange, sitting alongside the Regenerative Agriculture Landscape Analysis and the Regenerative Agriculture Outcome Framework. They are designed to work together — helping brands understand regenerative agriculture, implement it in supply chains, measure outcomes, and communicate efforts credibly. 

Please note: The guide is not intended to be legal advice, but rather has been created in good faith as a service to the industry to help brands and others navigate what is needed to support crafting credible regenerative agriculture claims.

Learn more about Regenerative Agriculture Outcome Framework

Regenerative Agriculture Outcome Framework

April 2, 2025

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